Peter Chen's Portfolio


my desk

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Toyota - Why Not?



Agency: Dentsu America (2008)
Description: Toyota's environmental site. I worked on various parts of the site under the supervision of the ACD and CD.
View Work: | Website | Watch Video |



Canon USA - My Story Facebook Application



Agency: Dentsu America (2008)
Description: I lead the design of Canon's My Story Facebook Application while working under the supervision of the ACD and CD.
View Work: | Use Application | Watch Video | RM |

Canon My Story


Canon USA



Agency: Dentsu America (2008)
Description: I worked on various parts of these banner under the supervision of the ACD and CD.
View Work: PowerShot ELPH: | RM | One | Two | ISG Scanner: | One | Two | Pixma Printer: | RM | Multi-Function Printer: | RM |

Canon PowerShot Banner


DentsuAmerica.com



Agency: Dentsu America (2008)
Description: I lead the design of a brand new website for DentsuAmerica.com. I worked under the supervision of the CD.
View work: | Website |



Description:
2 alternate concepts for dentsuamerica.com. I lead the design under the supervision of the CD.
View work: | Alternate one | Alternate Two |





Nike - Pitch



Agency: Digitas (2007)
Description: I lead the design of this banner. This banner both customizes the sneaks inside as well as the host website.
View work: | Page Takeover Banner |

nike banner


Virgin Mobile USA - Banners



Agency: Digitas (2007)
Description: These banners were produced in collaboration with the copy writer, under the supervision of the creative director.
View work: | One | Two | Three | Four | Five | Six |





Virgin Mobile USA - Landing Page



Agency: Digitas (2007)
Description: I lead the design in collaborating with the copy writer.

virgin mobile activation page


Virgin Mobile USA - Email



Agency: Digitas (2007)
Description: I lead the design under the supervision of the CD. The client saw an increase in average open & click through rates of 32% versus 13% for other existing communications.

Redial Early Engagement


Coca-Cola



Agency: AKQA (2006)
Description: Coca-Cola's global website. Rolled out in multiple languages across the globe. I worked as a Designer under the supervision of the Senior Art Director. Duties included laying out pages as per the wire frames, tweaking elements, creating icons, buttons and illustrations.
View work: Watch Video (15mbs)




New York Jets



Agency: AKQA (2006)
Description: I worked as a Designer under the supervision of the Senior Designer and the Creative Director. My duties included, laying out pages as per the wire frames. Designing page elements, such as banners and widgets.
View work: Watch Video (5mbs)

ny jets


Steve Amosa



University: University of Canberra, Australia
Description: Flash website created to promote singer/songwriter Steve Amosa.
The graphics for this page was made using a combination of my own photography as well as stock.
I wrote the ActionScript for the music player as well as dynamically loaded text. My University lecturer wrote the horizontal panning ActionScript.

View work: Website

Screen shots of interactive flash website for singer Steve Amosa


AlphaModels



University: University of Canberra, Australia
Description: Website for a fictitious modeling agency. All the photos shown are my own. My University lecturer helped out with the ActionScript in Flash.
View work: Website

AlphaModels website screen shots


Book Illustrations



University: University of Canberra, Australia
Description: I worked in collaboration with a creative writing student to put together a children's story book.

Book illustrations


2005 Annual Report for New Zealand



University: University of Canberra, Australia
Description: An exercise in showing my ability to control large amounts of text in design. All photos shown are my own.
View work: PDF

Annual report for New Zealand tourism


Ascender Typography Magazine



University: University of Canberra, Australia
Description: The brief was to produce a 2 & 4 page spread for a typography magazine, using typefaces as subjects for articles.
2 page spread: Inspired by Futura's geometric characteristics, I choose appropriate photography to produce a geometric themed layout.
4 page spread: Playing off the name Phuture, I put together a composite of what I imagine of a future that is yet to come.

View work: PDF

Ascender typography magazine, featuring 1 cover and two spreads


Newsworthy Magazine



University: University of Canberra, Australia
Description: Current affairs themed magazine for young adults. My own photography used.
View work: PDF

Newsworthy Magazine. Featuring 1 cover and two spreads


SEARCH> Magazine



University: University of Canberra, Australia
Description: Magazine for the tech enthusiast. Retouched using a combination of my own photography, as well as stock photography.
View work: PDF

I heart teach magazine. Featuring 1 cover and 2 spreads.


Silver Award



Award Show: Australian Professional Photographer Awards (2005)
Category: Portrait Traditional

Black and white portrait



Silver Award



Award Show: ACT Professional Photographer Awards (2005)
Category: Landscape

Landscape image of the forest


NoBody Clothing



University: University of Canberra, Australia
Description: My own photography and retouching

Postcards featuring clothing without bodies

Postcards featuring clothing without bodies

Postcards featuring clothing without bodies


Europe - 2006



Destinations: London, Paris, Rome, Florence, Milan, Venice, Bern, Munich, Berlin and Amsterdam
Dates: December 2005 - January 2006




New Zealand



Destinations: North and South Island
Date: June 2005




Australia



Destinations: Around the State of New South Wales
Dates: 2005




Models



Dates: 2005-2007




Resume



contact info

Work Experience
04/2008 - Present - Dentsu America - Designer - Toyota, Canon, ExpressJet
01/2007 - 03/2008 - Digitas - Designer - Virgin Mobile USA, American Express
01/2006 - 10/2006 - AKQA - Designer - Coca-Cola, New York Jets
10/2004 - 01/2005 - Parliament of Australia - Designer (Intern)

Education
2002 - 05 Bachelor of Graphic Design - University of Canberra

Membership
2006 - Art Directors Club
2004 - 05 - Australian Graphic Design Association
2002 - 05 - Australian Institute of Professional Photography

Awards
2005 - Silver - Australian Professional Photographer Awards
2005 - Silver - ACT Professional Photographer Awards
2005 - Best people photography - Rarfield Gallery

Stock photography
I have sold over 160,000 images on iStockphoto.com
My portfolio
www.istockphoto.com/4x6

Tearsheet (other people's design with my photos)
2006 - Cover Illustration of Computer Arts Magazine. By Ian Keltie www.iankeltie.com 2005 - Guardian Weekend.
By Ray Smith
www.raysmith.bz
2005 - G.Max Wheels Advertisement.